Here is a simple way to maximize the use of Twitter in your organization. Consider a three course meal with appetizer (to whet the appetite), entree (main course), and dessert (for complete satisfaction). Here’s how it’s done…
Appetizer…
1. Tweets should be valuable, not just informative. So write copy that piques the appetite and by all means, include a link to the next course! Since you are limited to 140 characters » More: Maximize Twitter Use for Your Organization. Here’s how…
That fact that NPR has been leading the field (link with stats and graphs below) when it comes to meeting the demands of new media technologies, is evident from the popularity of their new iPhone app. Some say it is because they are trusted. Whether or not that is true, I wouldn’t judge here.
However, their good practice has been consistent from the beginning. » More: NPR Sets the Bar. Easy to follow…
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