Posts Tagged ‘business’

From Consumer-based to Experience-based to Relationship-based: The Networked Economy

February 9th, 2010
Listen to this Post. Powered by iSpeech.org
A tag cloud with terms related to Web 2.
Image via Wikipedia

Our industrial economy was driven by consumer demand not so many decades ago. But with affluence comes increased competition for top-of-mind awareness and consumers were sold “experience” as the new status symbol. Walking into work with a Starbucks cup in hand became a statement of status for many.

Social conversation evolved from talking about what we bought or owned to what we did, experienced, or enjoyed. Previously we sold steak because it sizzled. Now we sell steak because » More: From Consumer-based to Experience-based to Relationship-based: The Networked Economy

  • Share/Bookmark

Comments

Posted in Critical Thinking, Futurism, Internet, Media, Social Media, Technology

Tags:

Future of Business is Social Media driven…

December 17th, 2009
Listen to this Post. Powered by iSpeech.org
Extreme reputation model means you may not exist virtually!

via fora.tv

Gerd Leonhard makes some great points in three minutes. Mobile driven instant feedback mechanisms may mean your business no longer exists virtually. Are we allowing our customer eco-systems to be fed a balanced diet? Whether you believe in the value of crowd sourced data or not, it can make or break a business.

New models must be adopted that enable the crowd to have more control than is traditionally allowed by old business models. Nevertheless, it’s the open source, creative commons world we are entering. We don’t have a choice. We’re on a collision course. Brace yourselves.

Posted via web from Dallas’s posterous

  • Share/Bookmark

Comments

Posted in Futurism, Internet, Social Media, Sustainability, Technology

Tags:

The Future of Business: Innovation and Sustainability based on what we love more than what we measure…

December 17th, 2009
Listen to this Post. Powered by iSpeech.org

via fora.tv

I’m reminded of the axiom that we measure what we value but what we love, we protect. This 3 minute video explains pretty well why that is and why new business models must reach for more than trust, performance, and respect. As Saachi advertising gurus brought out last year, trademarks must be replaced by lovemarks.

We live in an experience market more than a consumer market. Sustainable experiences are those experiences we love and to which we want to come back and invite others.

What about education? What model do we use in the design of our schools and the learning we deliver? Are we meeting the needs of stakeholders? We would do well to reconsider, rethink, redesign, and reconstruct from the ground up.

Posted via web from Dallas’s posterous

  • Share/Bookmark

Comments

Posted in Futurism, Sustainability, Technology

Tags: