Our industrial economy was driven by consumer demand not so many decades ago. But with affluence comes increased competition for top-of-mind awareness and consumers were sold “experience” as the new status symbol. Walking into work with a Starbucks cup in hand became a statement of status for many.
Social conversation evolved from talking about what we bought or owned to what we did, experienced, or enjoyed. Previously we sold steak because it sizzled. Now we sell steak because » More: From Consumer-based to Experience-based to Relationship-based: The Networked Economy