I’m reminded of the axiom that we measure what we value but what we love, we protect. This 3 minute video explains pretty well why that is and why new business models must reach for more than trust, performance, and respect. As Saachi advertising gurus brought out last year, trademarks must be replaced by lovemarks.
We live in an experience market more than a consumer market. Sustainable experiences are those experiences we love and to which we want to come back and invite others.
What about education? What model do we use in the design of our schools and the learning we deliver? Are we meeting the needs of stakeholders? We would do well to reconsider, rethink, redesign, and reconstruct from the ground up.
Posted via web from Dallas’s posterous
