Posts Tagged ‘Social Media’

From Consumer-based to Experience-based to Relationship-based: The Networked Economy

February 9th, 2010
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Our industrial economy was driven by consumer demand not so many decades ago. But with affluence comes increased competition for top-of-mind awareness and consumers were sold “experience” as the new status symbol. Walking into work with a Starbucks cup in hand became a statement of status for many.

Social conversation evolved from talking about what we bought or owned to what we did, experienced, or enjoyed. Previously we sold steak because it sizzled. Now we sell steak because » More: From Consumer-based to Experience-based to Relationship-based: The Networked Economy

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Posted in Critical Thinking, Futurism, Internet, Media, Social Media, Technology

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Future of Business is Social Media driven…

December 17th, 2009
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Extreme reputation model means you may not exist virtually!

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Gerd Leonhard makes some great points in three minutes. Mobile driven instant feedback mechanisms may mean your business no longer exists virtually. Are we allowing our customer eco-systems to be fed a balanced diet? Whether you believe in the value of crowd sourced data or not, it can make or break a business.

New models must be adopted that enable the crowd to have more control than is traditionally allowed by old business models. Nevertheless, it’s the open source, creative commons world we are entering. We don’t have a choice. We’re on a collision course. Brace yourselves.

Posted via web from Dallas’s posterous

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Posted in Futurism, Internet, Social Media, Sustainability, Technology

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